Digital Marketing Boot Camp Series with Kathy Bennett
Digital Marketing pro Kathy Bennett will teach three Digital Marketing Boot Camps this spring, presented by the MWV Economic Council. Each session will cover a different aspect of digital marketing, promising to give business owners, managers and non-profits quick, effective and actionable ideas for improving your bottom line through popular online marketing tactics. The sessions will cover Email Marketing on May 7, Social Media Management on May 21, and Search Engine Marketing on June 4. All Boot Camps take place at the Technology Village in Conway from 9am – 12pm and cost $35 each.
Kathy Bennett has a long pedigree of digital marketing expertise, having overseen large scale email marketing campaigns, digital marketing efforts and website launches, as long-time marketing director for Valley institutions including Cranmore Mountain and Memorial Hospital. Now she is taking her marketing know-how to businesses throughout the region with her new digital marketing consultancy, Kathy Bennett Marketing, LLC. She will share the secrets of tackling the most effective digital marketing strategies for businesses of all sizes.
Bennett shared, “I have worked with businesses both large and small, so I know the challenges we all face when it comes to raising the awareness of and driving results for an organization. These workshops will offer step by step instructions for launching or improving your digital presence, through free or almost free tactics such as email, social media and search engine marketing. I’ve designed the content for these boot camps so that you can learn something whether you have marketing experience or if you are just getting started.”
The three workshops feature the following topics:
Email Marketing Like a Boss – Email marketing can be the single most effective tool in your digital toolkit. The magic lies in how you use it. Many companies gather email addresses for customers or prospects, but few use them to their full potential. This session will go through the process of setting up an effective email marketing program, such as selecting an email service provider (such as Constant Contact or MailChimp); the do’s and don’t’s of building email lists; how to conduct A/B tests to improve results; the importance of developing good visual content; writing for email; scheduling and planning email campaigns; and tracking results and measuring ROI.
Social Media Management for Business – Everyone has a Facebook or Twitter account, but do you know how to use it for your business? It’s more than posting selfies or photos of food. Your social media presence should reflect your brand, support your business objectives and drive community engagement. This session will cover the pros and cons of the most popular social media channels (Facebook, Twitter, Instagram, LinkedIn, YouTube and others); creating a social media posting calendar; best practices for posting; and how to respond to messages, comments and reviews. You’ll also learn the benefits of using social media management tools such as Hootsuite, and how to use it to track your social media effectiveness.
SEO and SEM Basics – Do you know the difference between paid search engine listings and organic results? Can you access and interpret a Google Analytics Report? This workshop will start with the basics and take you through the process for understanding your website’s performance and how to improve it. It will also walk you through the process for setting up a paid search campaign using Google Ads (formerly known as Google Adwords). Non-profits can learn how to apply for a Google Grant for Non-Profits, which can provide free Google ads for qualifying organizations. There are simple steps anyone can take to improve their site’s performance, without hiring a web developer. Includes tips for keyword research, blogging for SEO, and linking strategies.
Reserve your spot at any or all of these workshops quickly as space is limited. Contact Susie Kennett at the MWV Economic Council to register at 603-447-6622, email her at firstname.lastname@example.org. The cost of the workshop is $35.00.