SEM (Search Engine Marketing), also known as paid search, is the process of gaining website traffic, sales, leads or other engagements by purchasing ads on search engines.
While many business owners have the time and the technical acumen to handle their own Google Ads management, my experience is that unless you have invested the time to learn it well and are constantly updating their skill set to stay current with the latest tools, it’s best to outsource it.
I’ve learned many lessons over the years managing SEM. It’s important to know that Google is in the business of earning money – your money. Many of their suggestions serve the purpose of increasing your ad spend, not necessarily improving your ROI. They also try to automate processes that really should be actively managed. You only learn this through experience.
I’ll listen to your business goals and recommend the best way to use SEM to your benefit. When used correctly, paid search is a highly effective and tackle form of marketing.
My paid search services include:
- Creating a paid search strategy
- Setting up your Google Ads account
- Defining conversion metrics
- Setting up conversion tracking
- Writing search ads, creating video ads, designing display ads
- Setting up campaigns and ad groups
- Monitoring and reporting on results
Download the Presentation
Secrets of SEO and SEM
Read my overview of paid search and organic search and how to use it for your business.