Before there was digital marketing, there was direct mail marketing. Many of the skills of a direct mail marketer are directly transferable to digital. I started my career writing, designing and producing high-volume direct mail. This requires creative direction, marketing strategy, list management and marketing analysis. 

While not as prevalent as it used to be, direct mail is highly effective for many efforts, especially fundraising. Also at a time that email boxes are bursting and social media is a less-than-ideal ecosphere, direct mail allows your message to burst through the clutter.

Whether you are looking to do a small targeted mailing or to reach large-scale business goals through mass mailings, hiring a skilled direct mail professional will deliver the ROI you want for your efforts.

My direct mail services include:

  • Developing a direct mail strategy
  • List research, list hygiene, and best practices
  • Direct mail copy and creative
  • Testing strategies
  • Analyzing results
  • Measuring ROI

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Case Study

Conway Area Humane Society

Conway Area Humane Society’s new executive director understood the importance of direct mail to their fundraising efforts. They developed a series of mailings to go out throughout the year and measured the results from mailing to mailing. This resulted in a 50% increase in donations generated by appeal mailings. 

Testimonial

“Kathy’s knowledge of direct mail and non-profit fundraising helped us increase donations from our annual appeal mailings. From writing the marketing creative, providing art direction and overseeing list management, she managed our mailings from beginning to end.”   

Tim Westwig
Executive Director