Public Relations is more than writing a press release – it’s about identifying your key messaging, brand differentiators and creating a compelling story that will attract readers to your products and services. It’s about being the “go-to” for information in your categories that media contacts rely on again and again.
I’ll help you identify the key selling points of your product and establish your brand voice, with a unified communication strategy across platforms that will generate targeted PR opportunities.
My clients enjoy coverage in local, regional and national outlets in print, broadcast and digital media, including the ones you see featured above!
My public relations services include:
Pitch Development
Developing and determining the appropriate news angles of your story and then crafting tailored pitches, targeted at individual editors, reporters, journalists and producers.
Press Kit Development
Crafting an effective and informative media kit that includes all the necessary information about your brand.Your electronic press kit (EPK) will be your media partner “go-to” time and again with a consistent professional presentation of your key messages, visual assets and news items.
Press Release Distribution
We’ll circulate your latest news to our network of journalists and media outlets. It’s more than sending out emails – it’s leveraging long-term media relations to ensure your story is distributed. It’s also knowing how to use subject lines, write emails and develop a pitch that will get read. Blasting out your release to a newswire is a thing of the past. I only use hyper-targeted personalized pitches to the right media outlets.
Media Relations
The power of PR is the ability to leverage relationships with writers, reporters and media contacts. It’s about understanding what message to pitch to which media outlet. It’s about becoming known as a trusted expert within your industry for journalists who need information for breaking news, trends or new story ideas.
For over 20 years I’ve built my reputation as a knowledgeable and dependable media partner. Working with me, you’ll gain insight into local, regional and national media outlets who are the best target for your messaging.
I also utilize the latest technology to research, target and track outreach to media contacts utilizing AI.
Media Events
Planning and implementing a successful media event takes experience, contacts and the ability to translate your brand voice into an in-person touchpoint. This includes arranging FAM tours for hospitality companies, for writers, reporters, bloggers and influencers. Experiencing your product, service or location is the best way to convey your message.
Case Study
Pulling off a $3.5 million renovation in the middle of a pandemic was an ambitious plan for the White Mountain Hotel, North Conway’s luxury hotel, restaurant and golf course. Just as ambitious was the PR plan that was launched to support their goal of driving room reservations for the resort upon reopening.
We pitched many different stories related to the renovation with great success. The family-owned business was highlighted in several COVID-19 related regional stories, proving the resilience of the tourism industry in the face of adversity. This resulted in the hotel ownership being a featured interview with the NH CBS Affiliate.
Upon reopening, the hotel worked with me on a media event, hosting writers from regional and national media outlets resulting in more earned media, including articles in The Boston Herald and Forbes.com.
The result? The White Mountain Hotel has exceeded its revenue goals since reopening, selling out for most of summer and fall 2021.
Testimonial
Carol Sullivan
White Mountain Hotel