Email Marketing

“”Due to a gap in staffing, we had an urgent need for an email marketing strategist to step in to help us launch a new virtual conference last year. Kathy quickly got up to speed with our Pardot set up and worked closely with our team to drive event registrations. She helped us meet our year one attendance goals.””

John Carione
Intellishift

Work with me to develop your business’ email marketing strategy to connect with your audience in an instant.

The numbers say it all when it comes to proving the credibility of email marketing.

• 73 percent of millennials prefer communications from businesses to come via email.
• More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.
• 99% of consumers check their email every day.
• 80% of business professionals believe that email marketing increases customer retention.
• 59% of respondents say marketing emails influence their purchase decisions.
• 59% of marketers say email is their biggest source of ROI.
• Marketers who use segmented campaigns note as much as a 760% increase in revenue.

Email is an incredibly valuable marketing channel and often overlooked and misunderstood by businesses.

Turn to an expert to launch, retool or super charge your organization’s email marketing efforts. I’ll work with you to:

• Select the best email service provider for your needs
• Build opted-in email lists
• Conduct list hygiene to maintain quality lists
• Write and design engaging emails
• Conduct A/B testing to constantly improve results
• Set up conversion tracking to measure effectiveness and show marketing ROI

Email Service Providers

I can manage your email services using providers including:

• Pardot
• Salesforce
• Hubspot
• Constant Contact
• Mailchimp

Schedule a Consult