Content Marketing

Content marketing involves the creation and sharing of online material, such as videos, blogs, and social media posts intended to stimulate interest in its products or services. Today, it's known as the best way to drive traffic to your site, replacing old-school SEO tactics and advertising techniques.

Work with me to produce content to drive visitors to your website and reach your revenue goals. Below are links to some recent samples of my work:

Blogs for the Mount Washington Valley Chamber of Commerce:

On the Links with Kathy Bennett - Biweekly blog on golfing in the White Mountains 

On the Slopes with Kathy Bennett - Biweekly blog on skiing in the White Mountains

My posts consistently out pull the results of all other content on the Chamber's blog with more social shares and more reader engagement!

I wrote these lead generation e-books for an integrated ad agency looking to drive leads to their site:

The Art & Science of Influencer Marketing - Interested in this campaign's results? Read the summary here.

Website Content:
I oversaw the development of and created the content for the websites below.

Social Media Management:
I am a Hootsuite Certified social media professional with deep experience managing all the major social media channels, from Facebook to Twitter to Instagram to Pintrest to Youtube.

Let me create a social media playbook for your business and discover what a deliberate organized social media campaign can do for your bottom line.

Content Marketing Resources:

My content marketing guru is Rebecca Lieb. Read her books and follow her blogs for the latest and greatest updates on content marketing!

Hubspot is not only a great CRM and inbound marketing tool, it's also a treasure trove of content marketing best practices.

The Content Marketing Institute is also a great resource for all things content marketing. Use it for research, facts and figures.