Is there any marketing channel more maligned, misunderstood and mismanaged than social media? Too often it is relegated to someone on staff who may use social extensively for personal use but knows nothing about how to unleash the power of a true social marketing strategy for business.

The social media marketing landscape is constantly changing. Scanning the horizon for what is coming next, I help my clients understand what is right for their business. I’ll help you focus on which channels work best for you.

It’s also important to utilize the best social media listening tools and AI technology to generate the best content, engagement and tracking. That’s why I spare no expense in using the best tools available for my clients’ social strategy.

My social media strategy services include:

  • Developing goals and objectives for your social media marketing that align with your overall business goals.
  • Creating conversion goals to understand what success looks like and how it can be measured and tracked.
  • Identifying visual assets and a plan for a continuous content development to keep posts fresh and relevant.
  • ID’ing hashtags to increase reach (but not create an alphabet soup of irrelevant tags that just confuse the messaging).
  • Reporting to track growth, engagement, leads and revenue.
  • Creating paid and organic social campaigns to drive distribution of key messages.
  • Setting up and maintaining social media scheduling tunes to centralize posts and monitor public sentiment.

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Testimonial

Black Cap Grille

“Since moving our social media management to Kathy, I haven’t had to worry about it. I can look at our Facebook and Instagram pages and feel good about what I see. It’s consistent and professional and my managers don’t have to think about it. She also responds to all reviews online so we always appear responsive to guest feedback.”

Ben Williams
Barley & Salt/Black Cap Grille