Tech is constantly growing and changing. Getting your message heard above the clutter is difficult at best. Tech companies turn to Kathy Bennett Marketing to ensure their solutions are understood and amplified across a breadth of marketing channels.
I take a targeted approach to develop a marketing program that fits each tech company’s needs based on their stage of development, from emerging growth to established B2B tech organizations.
I’ve helped drive the growth of tech organizations by providing services including:
- Email marketing to convert leads to clients
- Paid search campaigns to raise brand awareness and lead generation
- Content marketing efforts to drive inbound leads
- Creating premium content, including white papers and e-books
- Conference registration email campaigns
- Display advertising campaigns for lead generation
- Sales conversion efforts including emails, outbound calling and scripting
- Website content development
- Social media strategy and content
Moving quickly, getting ahead of the competition and fueling inbound leads is critical for tech. Pulling in additional resources allows growth-driven companies to quickly scale up as needed.
Case Study
Just as IntelliShift was planning its first virtual conference, it experienced turnover in its email marketing team. Without time to spare, they quickly got me onboarded with the team to ensure they met their conference registration goals. Simultaneously two new product launches were on deck, requiring coordination with the product management team on communications.
This involved getting up to speed quickly on their instance of Pardot, understanding their list segmentation and working as part of a large dispersed marketing team. The work output included email marketing and social media shareables. The result? They exceeded first year registration goals for the conference in 2021, serving as a foundation for what is now an annual event.
Testimonial
Mike Laracy
Rapid Insight/EAB