The path to a successful marketing campaign starts with
several ideas that drill down into one that’s poised for success. It’s a
process to get there … assembling the right team, dynamically brainstorming
concepts, challenging norms, then moving that kernel of an idea forward until
it evolves into something much bigger. That’s the power behind a strong inbound
marketing strategy.
Inbound marketing is your key to connection. Whether it’s
harnessing the power of influencer marketing, creating compelling podcasts,
sharing eye-grabbing visuals or posting engaging blogs, great content will
always map to your customers’ desires and emotions. And the more authentic the
better. In the world of “fake news,” customers are more skeptical than ever and
craving content that is real and addresses their desired search.
The best content connects with your potential customers and
requires speaking to them as individuals, identified through the use of
personas, personalization and great storytelling. Challenge yourself and your
team to make each user a believer that the product or service they are
purchasing will create a better world for them NOW. Ideas can make this a
reality – whether emotional or physical – and moves markets.
Every journey starts with the first step. Learn how to
generate ideas to ignite your inbound content marketing, solve your brand’s
problems and deliver an outcome that will drive engagement mapped to revenue.
Want to learn more? Read the e-book on this topic I wrote
for PAN Communications. They're a great integrated marketing agency in Boston
and definitely worth a call if you are a tech or healthcare B2B marketer
looking for a full service solution!
