Month: March 2019

So What Exactly is Digital Marketing?

I was talking to a business acquaintance about my new consultancy focusing on digital marketing and his first question unexpectedly made me stumble. “What exactly is digital marketing?” Those of us who live in the digital world take it for granted that everyone must know what that means. But this question was a great reminder […]

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Consultant, Agency, Freelance, Employed – Don’t be a Foos

Marketing consultant or advertising agency. Freelance or employed. These are questions many businesses ask, large and small, when trying to come up with the right resources for a marketing campaign. There are good reasons to consider one over the other. Here are some things to think about before you go in either direction. 1. A  marketing […]

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